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Viac informácií o knihe Advances in National Brand and Private Label Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 345 bodov

Anotácia knihy

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.§

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Psychology Occupational & industrial psychology

• Celý názov: Advances in National Brand and Private Label Marketing
• Podnázov: Second International Conference, 2015
• Autor: Francisco Martinez-Lopez, Juan Carlos Gázquez-Abad, Raj Sethuraman
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 211
• EAN: 9783319201818
• ISBN: 3319201816
• ID: 09301158
• Nakladateľ: Springer International Publishing AG
• Hmotnosť: 349 g
• Rozmery: 235 × 155 × 12 mm
• Dátum vydania: 04. June 2015

Obľúbené z iného súdka

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