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Book synopsis

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies. Originally published in 1995. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These paperback editions preserve the original texts of these important books while presenting them in durable paperback editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Book details

Book category Knihy po anglicky Society & social sciences Politics & government Political control & freedoms

• Full title: Advertising and a Democratic Press
• Author: C. Edwin Baker
• Language: English
• Binding: Paperback
• Number of pages: 216
• EAN: 9780691604930
• ISBN: 0691604932
• ID: 04642468
• Publisher: Princeton University Press
• Weight: 28 g
• Dimensions: 229 × 152 × 12 mm
• Date of publishing: 14. July 2014

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