Kód: 06668466
Advertising and Consumer Culture Reader
Autor Joseph Turow
We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 444
Nakladateľ: Taylor & Francis Ltd, 2009
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Anotácia knihy
We may find ads funny, odd, or even disturbing, but we rarely stop to consider their deeper meaning or function within society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? This book addresses these questions.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Cultural studies
230.56 €
- Celý názov: Advertising and Consumer Culture Reader
- Autor: Joseph Turow
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 444
- EAN: 9780415963299
- ISBN: 9780415963299
- ID: 06668466
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 1000 g
- Rozmery: 254 × 178 × 30 mm
- Dátum vydania: 30. April 2009
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