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Viac informácií o knihe Advertising Appeals

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 106 bodov

Anotácia knihy

For graduate and Upper level undergraduate marketing courses. Insights into advertisement and its applications oriented introduction to advertisement appeals,the text explains to students how to understand and make use of the cultural knowledge and understand their behavior pattern and develop various advertisement and promotion strategy accordingly. The organization of chapters have been simplified for in depth understanding.

Parametre knihy

• Celý názov: Advertising Appeals
• Autor: Rajshree Panda
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 64
• EAN: 9783659443800
• ID: 02201510
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 114 g
• Rozmery: 220 × 150 × 4 mm
• Rok vydania: 2013

Obľúbené z iného súdka

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