Kód: 06588625
Advertising Exposure, Memory and Choice
Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, this book focuses on research examining the effects of advertising exposure on consumer information processing and decision ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 360
Nakladateľ: Taylor & Francis Inc, 1993
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Anotácia knihy
Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, this book focuses on research examining the effects of advertising exposure on consumer information processing and decision making.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
209.53 €
- Celý názov: Advertising Exposure, Memory and Choice
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 360
- EAN: 9780805806854
- ISBN: 9780805806854
- ID: 06588625
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 731 g
- Rozmery: 229 × 152 × 29 mm
- Dátum vydania: 01. June 1993
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