Kód: 01567485
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious particularities of ... celý popis
Nákupom získate 342 bodov
Each company expanding its activities to foreign countries and advertising its products faces the question of how to do it. The book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? What about the availability of media? How are media data collected? What are the methods of gaining advertising data? How can specific target groups be addressed? Are there any specific habits in using media? The book offers comprehensive information on advertising conditions in Australia, Belgium, Finland, France, Germany, India, Japan, Mexico, Russia, South Africa, Taiwan, and the USA. It is written by specialists from these countries.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
135.94 €
Osobný odber Bratislava a 2642 dalších
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