Agile Strategy / Najlacnejšie knihy
Agile Strategy

Kód: 20734476

Agile Strategy

Autor Ralph Fernando

Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to tra ... celý popis

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Anotácia knihy

Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.

Why do we need a new book on strategy?
The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent[1], with insufficient agility identified as one of the top three barriers to successful strategy implementation[2].
The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.
How is Agile Strategy different?
Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:

Why should I read it?
Agile Strategy offers four key benefits to its readers:

  1. A clear framework ("RADAR")
  2. A single, easy-to-grasp guiding principle: The Horizon
  3. Measurable benefits
  4. A practical approach

I hope you not only enjoy reading about this innovative new approach, but also go on to realise the full potential of your organisation by implementing it. Good luck!
Ralph Fernando
[1] Project Management Institute (2017) Pulse of the Profession
[2] The Economist Intelligence Unit (2017) Closing the Gap: Designing and Delivering a Strategy that Works"

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

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