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Viac informácií o knihe Insider's Guide to Place Branding

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Anotácia knihy

This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Celý názov: Insider's Guide to Place Branding
• Podnázov: Shaping the Identity and Reputation of Cities, Regions and Countries
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 289
• EAN: 9783030671433
• ISBN: 3030671437
• ID: 35500415
• Nakladateľ: Springer Nature Switzerland AG
• Hmotnosť: 596 g
• Rozmery: 161 × 241 × 25 mm
• Dátum vydania: 30. March 2021

Obľúbené z iného súdka

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