Kód: 04683603
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through ot ... celý popis
Angličtina
54.06 €
Bežne: 60.03 €
Ušetríte 5.97 €

Nákupom získate 131 bodov
Anotácia knihy
Richard Krueger offers a rich and valuable discussion of focus group analysis that is sure to become a major guide in future focus group efforts. Analysis of focus group data is different from analysis of data collected through other qualitative methodologies and this presents new challenges to researchers. This book overviews important principles guiding focus group research, suggests a systematic and verifiable analysis strategy. Krueger is not doctrinaire: he offers multiple approaches and invites others to share their strategies for analysis. The book is helpful for academic audiences, focus group practitioners and the occasional moderator. The straightforward approach contains hundreds of helpful tips.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology
54.06 €
Angličtina
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