Kód: 01651716
B2B Brand Management
Autor Philip Kotler, Waldemar Pfoertsch, I. Michi
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 357
Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2010
- Viac informácií o knihe
75.77 €
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Anotácia knihy
This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
75.77 €
- Celý názov: B2B Brand Management
- Autor: Philip Kotler, Waldemar Pfoertsch, I. Michi
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 357
- EAN: 9783642064708
- ISBN: 3642064701
- ID: 01651716
- Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Hmotnosť: 546 g
- Rozmery: 237 × 156 × 28 mm
- Dátum vydania: 12. February 2010
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