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Viac informácií o knihe B2B Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 132 bodov

Anotácia knihy

In a competitive environment, strategy should take you to a different position stands out from the crowd. This study aims to provide a picture of how relationship quality can influence customer loyalty in the business-to-business context. This study follows the composite loyalty approach providing both behavioral aspects (purchase Intentions) and attitudinal loyalty in order to fully explain the concept of customer loyalty. A literature search is undertaken in the areas of customer loyalty, relationship quality, perceived service quality, trust, commitment and satisfaction. This study then seeks to address the following research issues: Does relationship quality influence customer loyalty? Which relationship quality dimensions influence each of the components of customer loyalty? This study was conducted in a business-to-business setting of the insurance industry in Egypt As the results show, to maintain customer loyalty to the supplier, a supplier may enhance all four aspects of relationship quality which are trust, commitment, satisfaction and service quality. Specifically, in order to enhance customer's trust, a supplier should promote the customer's trust.

Parametre knihy

• Celý názov: B2B Marketing
• Podnázov: The Impact of personal relationship quality on B2B customer loyalty
• Autor: Mohamed Essam
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 100
• EAN: 9783659967177
• ID: 15373636
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 167 g
• Rozmery: 220 × 150 × 6 mm
• Rok vydania: 2016

Obľúbené z iného súdka

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