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Book synopsis

For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Here's how: *Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. *Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. *Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide.

Book details

Book category Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Full title: Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition
• Author: Bruce Barringer
• Language: English
• Binding: Paperback
• Number of pages: 288
• EAN: 9781292059334
• ISBN: 1292059338
• ID: 02593828
• Publisher: PEARSON Education Limited
• Weight: 438 g
• Dimensions: 227 × 159 × 9 mm
• Date of publishing: 24. October 2014

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