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Viac informácií o knihe Beam Straight Up - The Bold Story of the First Family of Bourbon

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Anotácia knihy

An insider's look at the Jim Beam brand, from a 7th generation Master Distiller Written by the 7th generation Beam family member and Master Distiller, Frederick Booker Noe III, Beam, Straight Up is the first book to be written by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This book features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand. Includes details of Fred Noe's life on the road, spreading the bourbon gospel Describes Fred's journey to becoming the face of one of America's most iconic brands Shares a simple primer on how bourbon is made Offers cocktail and food recipes For anyone wanting a behind the scenes look at Jim Beam, and an understanding of the bourbon industry, Beam, Straight Up will detail the family business, and its role in helping to shape it.

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Zaradenie knihy Knihy po anglicky Economics, finance, business & management Industry & industrial studies Manufacturing industries

• Celý názov: Beam Straight Up - The Bold Story of the First Family of Bourbon
• Autor: Fred Noe
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 224
• EAN: 9781118378366
• ISBN: 1118378369
• ID: 01212436
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 418 g
• Rozmery: 183 × 136 × 22 mm
• Dátum vydania: 12. October 2012

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