Kód: 01427861
Now more than ever, marketing is assuming a key boundary-spanning role a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization s integrative and mutually reinforcing comp ... celý popis
55.89 €
Potrebujete viac kusov?Ak máte záujem o viac kusov, preverte, prosím, najprv dostupnosť titulu na našej zákazníckej podpore.
Nákupom získate 140 bodov
Now more than ever, marketing is assuming a key boundary-spanning role a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace.
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
55.89 €
Osobný odber Bratislava a 2642 dalších
Copyright ©2008-24 najlacnejsie-knihy.sk Všetky práva vyhradenéSúkromieCookies
Nákupný košík ( prázdny )