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Viac informácií o knihe Brand and Talent

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 122 bodov

Anotácia knihy

Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Brand and Talent
• Autor: Kevin Keohane
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 240
• EAN: 9780749469252
• ISBN: 0749469250
• ID: 02150734
• Nakladateľ: Kogan Page
• Hmotnosť: 382 g
• Rozmery: 233 × 156 × 12 mm
• Dátum vydania: 03. February 2014

Obľúbené z iného súdka

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