Kód: 08439721
Brand Driven
Autor F Joseph LePla, Susan V Davis, Lynn M Park
BRAND DRIVEN "Leaders have a unique ability to not only sell a product but to deliver on a promise. Brand Driven provides a thoughtful approach to make the promise an enduring reality." Cheryl Scott, CEO of Group Health Cooperativ ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 388
Nakladateľ: AuthorHouse, 2007
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Anotácia knihy
BRAND DRIVEN "Leaders have a unique ability to not only sell a product but to deliver on a promise. Brand Driven provides a thoughtful approach to make the promise an enduring reality." Cheryl Scott, CEO of Group Health Cooperative "This book brought me a
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics
20.34 €
- Celý názov: Brand Driven
- Podnázov: The Route to Integrated Branding Through Great Leadership
- Autor: F Joseph LePla, Susan V Davis, Lynn M Park
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 388
- EAN: 9781425937089
- ISBN: 9781425937089
- ID: 08439721
- Nakladateľ: AuthorHouse
- Hmotnosť: 580 g
- Rozmery: 229 × 157 × 23 mm
- Dátum vydania: 03. April 2007
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