Code: 24878399
Brand Positioning
by Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands), Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands)
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, ... more
- Language:
English - Binding: Hardback
- Number of pages: 254
Publisher: Taylor & Francis Ltd, 2020
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Book synopsis
Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand's positioning strategy. Divided into three key parts, the boo
Book details
209.66 €
- Full title: Brand Positioning
- Author: Kostelijk, Erik (Amsterdam University of Applied Sciences, Netherlands), Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands)
- Language: English
- Binding: Hardback
- Number of pages: 254
- EAN: 9780367250119
- ISBN: 036725011X
- ID: 24878399
- Publisher: Taylor & Francis Ltd
- Weight: 640 g
- Dimensions: 246 × 174 mm
- Date of publishing: 13. February 2020
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