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Book synopsis

Our greatest challenge is upon us. Climate change realities call for adaptation and new ways of understanding the world. For brands and their agency advocates, this demands a courageous approach to crafting work that engages a range of audiences, people often polarized and politically divided. How can the vibrant creative industry play a leading role in helping humanity adapt to climate change? What climate science resources exist that aid in developing smart communication platforms? How does a creative strategist grow skills necessary for this most important assignment? Brave Work, a guide for creatives in all career stages, develops a mission statement for creative leadership in these complicated times.

Book details

Book category Knihy po anglicky Earth sciences, geography, environment, planning The environment

• Full title: Brave Work in the Age of Climate Change
• Subtitle: A Creative's Guide to Making Compelling Advertising and Brand Messages in Complicated Times
• Author: Deborah Morrison
• Language: English
• Binding: Paperback
• EAN: 9783030002923
• ISBN: 3030002926
• ID: 20085636
• Publisher: Springer Nature Switzerland AG
• Weight: 381 g
• Dimensions: 235 × 155 × 22 mm
• Date of publishing: 11. January 2019

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