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• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Banking and other financial services remain surprisingly traditional in the main. They focus on their products and profits and miss impactful opportunities to engage with their customers. However, in the era of Banking 5.0 – in which digital technologies will combine with human creativity to create more value-added and customer-centric banking services – the huge transformative change on offer from new technologies can no longer be ignored if financial service firms are to thrive.

This book explores the impact of AI and behavioral economics on banking and financial services. Written by a pioneer in human-centered AI, it provides practical insights for leaders to transform companies for the future. The current abundance of data about human behavior, along with advances in mobile technology and (generative) AI and perspectives from behavioral economics, provides the potential for financial service companies to gain better insights into risks and opportunities before they materialize. Furthermore, embracing AI-powered customer engagement and retention strategies opens up a world of possibilities.

Parametre knihy

Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Management

• Celý názov: Brilliant Data
• Autor: Diederick van Thiel
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 224
• EAN: 9781917391061
• ISBN: 1917391064
• ID: 46886230
• Nakladateľ: LID Publishing
• Hmotnosť: 474 g
• Rozmery: 234 × 156 mm
• Dátum vydania: 22. May 2025

Obľúbené z iného súdka

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