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Viac informácií o knihe Building Brand Identity - A Strategy for Success in a Hostile Marketplace

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Using a practical analytical approach, this timely work presents information and insights on the daily challenges brand managers face. Divided into two sections, the first emphasizes the need to understand customers and the current brand's assets before proceeding to refashion the brand's positioning and personality. The second half presents a detailed look at the practicalities of branding in today's tough market conditions along with an in-depth description and analysis of six major brands which have succeeded in creating strong identities. Includes hundreds of actual, up-to-the-minute examples.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Building Brand Identity - A Strategy for Success in a Hostile Marketplace
• Autor: Lynn B. Upshaw
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 368
• EAN: 9780471042204
• ISBN: 047104220X
• ID: 04887269
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 708 g
• Rozmery: 241 × 164 × 28 mm
• Dátum vydania: 14. July 1995

Obľúbené z iného súdka

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