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Viac informácií o knihe Business Relationship Management and Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 175 bodov

Anotácia knihy

Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Business Relationship Management and Marketing
• Autor: Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger, Frank Jacob, Albrecht Söllner
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 346
• EAN: 9783662438558
• ISBN: 3662438550
• ID: 02725618
• Nakladateľ: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Hmotnosť: 660 g
• Rozmery: 241 × 163 × 24 mm
• Dátum vydania: 01. October 2014

Obľúbené z iného súdka

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