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Viac informácií o knihe Business Strategies and Competitiveness in Times of Crisis

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

This book focuses on the relationship§between business strategy and competition among Italian SMEs in the aftermath§of the economic crisis. First examining business strategy and competitive§advantage in a broader sense, Business§Strategies and Competitiveness in Times of Crisis goes on to analyse the§strategic behaviour of SMEs and the key factors that allow them to overcome the§challenges they face. The book covers wide-ranging topics such as marketing and§communication strategies, internationalization process and entry modes, access§to credit, networking, innovation process and human resources enhancement.§Referring to insightful case studies and surveys conducted between 2011 and§2014, it reflects on managerial implications for Italian SMEs and identifies§their three main competitive challenges.§

Parametre knihy

• Celý názov: Business Strategies and Competitiveness in Times of Crisis
• Podnázov: A Survey on Italian SMEs
• Autor: Laura Gavinelli
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 290
• EAN: 9781137578099
• ISBN: 1137578092
• ID: 02936547
• Nakladateľ: Palgrave Macmillan
• Hmotnosť: 5207 g
• Rozmery: 210 × 148 × 24 mm
• Dátum vydania: 24. June 2016

Obľúbené z iného súdka

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