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Viac informácií o knihe Business-to-Business

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 556 bodov

Anotácia knihy

This is the first book to cover B2B from an international perspective, rather than the usual marketing perspectiveandintroduces the topic by providing insights into how customers, suppliers, logistics, and additional stakeholders are mutually dependent.§The authors illustrate each chapter with case studies including Apple, Panasonic, Johnson &Johnson, Epson and Samsung,resulting in a book which will be vital reading for students of international management, international marketing, and strategic management.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Business strategy

• Celý názov: Business-to-Business
• Autor: Sarah Maria Bruhs
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 314
• EAN: 9780415740876
• ISBN: 9780415740876
• ID: 06673921
• Nakladateľ: Taylor & Francis Ltd
• Hmotnosť: 614 g
• Rozmery: 166 × 239 × 23 mm
• Dátum vydania: 29. May 2014

Obľúbené z iného súdka

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