Kód: 04013648
Business to Business Marketing
Autor Biemans
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and pra ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 400
Nakladateľ: McGraw-Hill Education - Europe, 2010
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Anotácia knihy
Marketing to organisations is a substantial and dynamic sector of marketing. This title deals with this topic, and explains the parallels between business to business and consumer marketing. It also emphasizes the concepts and practices developed for this field.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
113.95 €
- Celý názov: Business to Business Marketing
- Autor: Biemans
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 400
- EAN: 9780077121891
- ISBN: 0077121899
- ID: 04013648
- Nakladateľ: McGraw-Hill Education - Europe
- Hmotnosť: 826 g
- Rozmery: 262 × 196 × 23 mm
- Dátum vydania: 16. March 2010
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