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Viac informácií o knihe Campaign Communication and Political Marketing

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.§Offers comparative analyses of campaigns from country to country§Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more§Draws on a variety of intenational case studies including the campaigns of Barack Obama and Nicolas Sarkozy§Analyses the impact of digital media and 24/7 news cycle on campaign conduct

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Politics & government Political structure & processes

• Celý názov: Campaign Communication and Political Marketing
• Autor: Philippe J. Maarek
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 284
• EAN: 9781444332353
• ISBN: 144433235X
• ID: 01424699
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 514 g
• Rozmery: 246 × 172 × 15 mm
• Dátum vydania: 15. April 2011

Obľúbené z iného súdka

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