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Viac informácií o knihe Commercial Management - Theory and Practice

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 253 bodov

Anotácia knihy

This textbook provides a one-stop-shop to the many topics in commercial management. It draws on material developed as distance-learning modules and divides into four main sections: I - The commercial environment: develops a critical understanding of the environmental factors that influence commercial management; II - Techniques: develops an understanding of the various techniques used in commercial management; III - Commercial Strategies and Tactics: develops an understanding of the principles and practice of competitive bidding and bid evaluation; IV - Legal aspects: develops an understanding of the legal issues influencing commercial management. Examples and illustrations are included from both the private and public sector.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management

• Celý názov: Commercial Management - Theory and Practice
• Autor: David J Lowe
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 522
• EAN: 9781405124683
• ISBN: 1405124687
• ID: 01255260
• Nakladateľ: John Wiley and Sons Ltd
• Hmotnosť: 1134 g
• Rozmery: 245 × 191 × 24 mm
• Dátum vydania: 26. July 2013

Obľúbené z iného súdka

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