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'Be short, be simple, be human.'When Sir Ernest Gowers first wrote Plain Words, it was intended simply as a guide to the proper use of English for the Civil Service. Within a year, however, its humour, charm and authority had made it a bestseller. Since then it has never been out of print.Six decades on, writer Rebecca Gowers has created a new edition of this now-classic work that both revises and celebrates her great-grandfather's original. Plain Words has been updated to reflect numerous changes in English usage, yet Sir Ernest's distinctive, witty voice is undimmed. And his message remains vital: our writing should be as clear and comprehensible as possible, avoiding superfluous words and clichés - from the jargon of 'commercialese' to the murky euphemisms of politicians.In a new preface, this edition draws on an extensive private archive, previously hidden away in family cupboards and attics, to tell the story behind a book that has become an institution: the essential guide to making yourself understood.

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Zaradenie knihy Knihy po anglicky Language Language teaching & learning (other than ELT) Language learning: specific skills

• Celý názov: Plain Words
• Autor: GOWERS ERNEST GOW
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 320
• EAN: 9780241960349
• ISBN: 9780241960349
• ID: 06568791
• Nakladateľ: Penguin Books
• Hmotnosť: 244 g
• Rozmery: 199 × 129 × 20 mm
• Dátum vydania: 26. March 2015

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