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Viac informácií o knihe Concept Code

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as this determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to 'think conceptually', it is also important to 'do conceptually'; a concept must be executable (doable). 'In order to attract and bind your consumer, your concept becomes vital for your success.' 'Concept Code' guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful. This is a practical guide to effectively improve ideas, policies, products, and services. Ideal for all professionals in any field of industry and governmental organisation.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques

• Celý názov: Concept Code
• Autor: Gaby Crucq-Toffolon, Sanne Knitel
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 192
• EAN: 9789063694326
• ISBN: 9789063694326
• ID: 10043975
• Nakladateľ: BIS Publishers B.V.
• Hmotnosť: 642 g
• Rozmery: 251 × 201 × 16 mm
• Dátum vydania: 22. September 2016

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