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Viac informácií o knihe Consumer Brain

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 95 bodov

Anotácia knihy

The book explains how neuromarketing uses neuroscience to understand how emotions, memory and unconscious processes influence purchasing decisions. It shows how emotions guide attention and advertising recall, how memory affects brand loyalty, and how multisensory experiences improve positioning. It also analyzes the heuristics and factors that influence impulsive and rational decisions, and how companies can use these tools to create more effective campaigns and innovate in consumer experiences, always with an ethical and responsible application.

Parametre knihy

• Celý názov: Consumer Brain
• Podnázov: Neuromarketing, Emotion and Purchase Decision Making
• Autor: Maria Navarro, Mauro Pena
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 56
• EAN: 9786209582615
• ISBN: 6209582613
• ID: 50995437
• Nakladateľ: KS OmniScriptum Publishing
• Hmotnosť: 90 g
• Rozmery: 229 × 152 × 3 mm
• Dátum vydania: 31. January 2026

Obľúbené z iného súdka

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