Kód: 01978931
Consumer Demographics and Behaviour
Autor Jo M. Martins, Farhat Yusuf, David A. Swanson
This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition an ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 214
Nakladateľ: Springer, 2011
- Viac informácií o knihe
159.98 €
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Anotácia knihy
This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Sociology & anthropology Sociology
159.98 €
- Celý názov: Consumer Demographics and Behaviour
- Podnázov: Markets are People
- Autor: Jo M. Martins, Farhat Yusuf, David A. Swanson
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 214
- EAN: 9789400718548
- ISBN: 9400718543
- ID: 01978931
- Nakladateľ: Springer
- Hmotnosť: 516 g
- Rozmery: 241 × 163 × 19 mm
- Dátum vydania: 01. November 2011
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