Kód: 18628138
Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shop ... celý popis
Angličtina
44.55 €
Bežne: 52.25 €
Ušetríte 7.71 €

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Anotácia knihy
Ever thought marketing is a boring subject? Think again! Purchase behavior of young consumers is always very interesting to investigate and this book is no different. The battle between heart and brain has just entered online shopping store environment. Let's compare how online purchase behavior differs from traditional store purchase behavior considering the impact of consumer emotional intelligence.
Parametre knihy
44.55 €
Angličtina
Osobný odber Bratislava a 12542 dalších
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