Kód: 46439461
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysi ... celý popis
Angličtina
Nákupom získate 143 bodov
Anotácia knihy
This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.
Parametre knihy
Zaradenie knihy Knihy po nemecky Geisteswissenschaften, Kunst, Musik Kunst Theater, Ballett
59.04 €
AngličtinaOsobný odber Bratislava a 12762 dalších
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