Kód: 10020363
Convergence Crisis
Autor Joanna L. Jenkins
Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, this book provides a historical overview of significant events and socio-cultural economic factors that have o ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 198
Nakladateľ: Peter Lang Publishing Inc, 2015
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Anotácia knihy
Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, this book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
193.24 €
- Celý názov: Convergence Crisis
- Podnázov: An Impending Paradigm Shift in Advertising
- Autor: Joanna L. Jenkins
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 198
- EAN: 9781433126079
- ISBN: 9781433126079
- ID: 10020363
- Nakladateľ: Peter Lang Publishing Inc
- Hmotnosť: 398 g
- Rozmery: 232 × 154 × 16 mm
- Dátum vydania: 30. January 2015
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