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Viac informácií o knihe Customer intention in selecting Internet banking service in Vietnam

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

Nákupom získate 131 bodov

Anotácia knihy

This study investigated determinants of Internet banking service adoption from Hochiminh City customers. Based on Technology Acceptance Model (TAM) and Unified Theory of Acceptance and Use Technology (UTAUT), five independent influences were empirically examined to determine significant factors affect customers' intention toward online banking usage. The results will benefit bank executives as providing recommendations to improve, develop their strategies to increase the Internet banking adoption rate.

Parametre knihy

• Celý názov: Customer intention in selecting Internet banking service in Vietnam
• Podnázov: Ho Chi Minh City, 2014
• Autor: Anh Mac, Phong Le
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 112
• EAN: 9783659857829
• ID: 02979151
• Nakladateľ: LAP Lambert Academic Publishing
• Hmotnosť: 185 g
• Rozmery: 220 × 150 × 7 mm
• Dátum vydania: 04. April 2016

Obľúbené z iného súdka

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