Kód: 32965074
Decoding Coca-Cola
Autor Robert Crawford, Linda Brennan, Susie Khamis
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand. ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 240
Nakladateľ: Taylor & Francis Ltd, 2020
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Anotácia knihy
This collection of essays delves into the Coke brand to identify and decode the DNA of this iconic brand. Unlike other accounts, these essays adopt a global approach to understand this global brand.
Parametre knihy
199.65 €
- Celý názov: Decoding Coca-Cola
- Autor: Robert Crawford, Linda Brennan, Susie Khamis
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 240
- EAN: 9781138495449
- ISBN: 1138495441
- ID: 32965074
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 520 g
- Rozmery: 242 × 167 × 21 mm
- Dátum vydania: 08. December 2020
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