Kód: 19432806
Developing Insights on Branding in the B2B Context
Autor Nikolina Koporcic
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offeri ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 264
Nakladateľ: Emerald Publishing Limited, 2018
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Viac informácií o knihe Developing Insights on Branding in the B2B Context
Nákupom získate 278 bodov
Anotácia knihy
This book presents an in-depth exploration of contemporary business-to-business branding practices. Bringing together both theoretical and practical views on the subject, the editors curate a range of business case studies, offering guidance on strategy in B2B contexts, use of the brand, how mistakes can be avoided, and which channels to use.
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Management & management techniques
115.12 €
- Celý názov: Developing Insights on Branding in the B2B Context
- Autor: Nikolina Koporcic
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 264
- EAN: 9781787562769
- ISBN: 9781787562769
- ID: 19432806
- Nakladateľ: Emerald Publishing Limited
- Hmotnosť: 496 g
- Rozmery: 161 × 239 × 22 mm
- Dátum vydania: 09. August 2018
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