Kód: 12821232
Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for tv sets. It shows that social contexts decidedly shape mark ... celý popis
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77.15 €
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Anotácia knihy
Did markets function differently in West Germany and the United States? This study in economic sociology examines this question by focusing specifically on the market for tv sets. It shows that social contexts decidedly shape market behavior on the part of manufacturers, dealers, and consumers. The study thus transcends the model of national "market cultures" to reveal changes in and similarities between consumer markets in the two societies.
Parametre knihy
Zaradenie knihy Knihy po nemecky Geisteswissenschaften, Kunst, Musik Geschichte Regional- und Ländergeschichte
77.15 €
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Osobný odber Bratislava a 12542 dalších
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