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Book synopsis

Circumventing the traditional channels of marketing to an audience such as television and newspaper, direct marketing targets the audience that will most likely purchase their product or service.This book explores the scope of direct marketing from the concept of sales promotions to direct response marketing. Also included are direct mail, telemarketing, advertorials, coupons, and much more.Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

Book details

Book category Knihy po anglicky Economics, finance, business & management Economics

• Full title: Direct Marketing and Sales Promotions
• Author: Beatriz Scaglia
• Language: English
• Binding: Paperback
• Number of pages: 148
• EAN: 9781241682354
• ISBN: 1241682356
• ID: 11911141
• Publisher: Webster's Digital Services
• Weight: 286 g
• Dimensions: 245 × 188 × 8 mm
• Date of publishing: 05. May 2011

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