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Viac informácií o knihe Entering successfull the Indian market

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Existing studies are discussing the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India, but issues of small and medium-sized companies are neglected. This academic void is closed by this study with the help of the implementation of questionnaires and interviews. Based on these primary sources, market entry barriers for German small and medium-sized companies in India are identified as well as analysed, and recommendations to reduce or even overcome them are presented.Moreover, this study provides recommendations in order to minimize or overcome those barriers.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management

• Celý názov: Entering successfull the Indian market
• Podnázov: Recommendations and challenges for German small and medium-sized companeies
• Autor: Diana Bednarek
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 168
• EAN: 9783954891238
• ISBN: 3954891239
• ID: 02064283
• Nakladateľ: Anchor Academic Publishing
• Hmotnosť: 227 g
• Rozmery: 210 × 148 × 10 mm
• Dátum vydania: 05. September 2013

Obľúbené z iného súdka

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