Kód: 02409329
Experiential Marketing
Autor Bernd H. Schmitt
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benef ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 304
Nakladateľ: Harper Collins Publishers, 2011
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Anotácia knihy
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt.Moving beyond traditional "features-and-benefits" mar
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management
21.50 €
- Celý názov: Experiential Marketing
- Autor: Bernd H. Schmitt
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 304
- EAN: 9781451636369
- ISBN: 1451636369
- ID: 02409329
- Nakladateľ: Harper Collins Publishers
- Hmotnosť: 366 g
- Rozmery: 229 × 156 × 18 mm
- Dátum vydania: 02. January 2011
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