Kód: 04777999
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further res ... celý popis
71.04 €
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This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
71.04 €
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