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Viac informácií o knihe Export Practice and Management

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate students of export management, shipping, commerce, international trade and marketing; also students taking relevant professional exams and practising managers. An ELBS/LPBB edition is available.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Economics International economics

• Celý názov: Export Practice and Management
• Autor: Alan E. Branch
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 456
• EAN: 9780412415302
• ISBN: 0412415305
• ID: 04605849
• Nakladateľ: Chapman and Hall
• Hmotnosť: 720 g
• Rozmery: 159 × 235 × 30 mm
• Dátum vydania: 01. October 1993

Obľúbené z iného súdka

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