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Viac informácií o knihe Fashion Branding Unraveled

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• Anotácia kniha
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Anotácia knihy

Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.

Parametre knihy

Zaradenie knihy Knihy po anglicky The arts Industrial / commercial art & design Fashion & textiles: design

• Celý názov: Fashion Branding Unraveled
• Autor: Kaled Hameide
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 304
• EAN: 9781563678745
• ISBN: 1563678748
• ID: 04369218
• Nakladateľ: Bloomsbury Publishing
• Hmotnosť: 576 g
• Rozmery: 187 × 235 × 19 mm
• Dátum vydania: 15. April 2011

Obľúbené z iného súdka

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