Code: 12699942

Framing Ideology

Name: Framing Ideology
Brand: Nomos Verlagsges.MBH + Co
SKU: 12699942
Price: 52.52 EUR
Availability: BackOrder
Author: Bernd Schlipphak
ISBN: 9783832963019

by Bernd Schlipphak

Language: German
Binding: Paperback
Number of pages: 301
Publisher: Nomos Verlagsges.MBH + Co, 2011
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Book synopsis

Das Buch führt erstmals Ansätze aus der Wahlverhaltens-, der Parteien- wie auch der Medienwirkungsforschung zusammen. Über die Entwicklung eines aus der sozialpsychologischen und soziologischen Forschung abgeleiteten Framing-Modells mit dem Frame "Ideologie" gelingt es dem Buch, theoretische Erkenntnisse aus den unterschiedlichen Fachbereichen konsistent zu verknüpfen und sie entscheidend weiter zu entwickeln. Anschließend wird das Modell empirisch am Fallbeispiel der ideologischen Verortung der SPD zwischen 1998 und 2005 anhand von quantitativen Primär- und Sekundärdaten überprüft. Die Ergebnisse zeigen, dass das Framing durch Medien und Parteien (fast) keinen Effekt auf die SPD-Wahrnehmung der Wähler hatte.

Book details

Book category Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Medien, Kommunikation Buchhandel, Bibliothekswesen

52.52 €

Full title: Framing Ideology
Subtitle: Die Kommunikation ideologischer Positionierungen zwischen Parteien, Wählern und Medien
Author: Bernd Schlipphak
Language: German
Binding: Paperback
Number of pages: 301
EAN: 9783832963019
ISBN: 3832963014
ID: 12699942
Publisher: Nomos Verlagsges.MBH + Co
Weight: 455 g
Dimensions: 227 × 154 × 20 mm
Date of publishing: 28. January 2011