Kód: 24653353
Frugal Innovation
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer's needs while reducing the associated cost of ownership. This book examines the developing principles and theories ... celý popis
- Jazyk:
Angličtina - Väzba: Pevná
- Počet strán: 344
Nakladateľ: Taylor & Francis Ltd, 2019
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Anotácia knihy
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer's needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations
Parametre knihy
193.37 €
- Celý názov: Frugal Innovation
- Podnázov: A Global Research Companion
- Jazyk: Angličtina
- Väzba: Pevná
- Počet strán: 344
- EAN: 9780367132842
- ISBN: 0367132842
- ID: 24653353
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 708 g
- Rozmery: 162 × 241 × 27 mm
- Dátum vydania: 05. December 2019
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