Kód: 06591210
Global and Multinational Advertising
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 278
Nakladateľ: Taylor & Francis Inc, 1994
- Viac informácií o knihe
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Viac informácií o knihe Global and Multinational Advertising
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Anotácia knihy
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
Parametre knihy
Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes
24.08 €
- Celý názov: Global and Multinational Advertising
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 278
- EAN: 9780805813951
- ISBN: 9780805813951
- ID: 06591210
- Nakladateľ: Taylor & Francis Inc
- Hmotnosť: 362 g
- Rozmery: 229 × 152 × 15 mm
- Dátum vydania: 01. September 1994
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