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Anotácia knihy

Despite a world of opportunities, many entrepreneurs are paralysed when it comes to the prospect of expanding overseas. In this book, the authors take the mystery out of going global. Drawing upon years of helping companies expand into new markets, they present a comprehensive and practical guide for establishing a global mindset, undertaking research, building competitive intelligence, assessing customer needs, and evaluating a wide variety of expansion options, from exporting to franchising to joint ventures. Packed with solid, up-to-date information, and featuring the "global marketing audit", this book should be an essential resource for any entrepreneur with global ambitions. For business large and small, a global marketplace represents a source of great promise - and peril. While trade barriers have come down, and advances in communication and information technology have made new markets accessible as never before, one false move can spell disaster, especially for small and midsize companies. Nevertheless, with a combination of ambitious vision and careful planning, even the smallest businesses can expand far beyond their home country's borders.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Ownership & organization of enterprises

• Celý názov: Global Jumpstart
• Podnázov: The Complete Resource Expanding Small And Midsize Businesses
• Autor: Ruth Stanat, Chris West
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 224
• EAN: 9780738201603
• ISBN: 073820160X
• ID: 04901189
• Nakladateľ: INGRAM PUBLISHER SERVICES US
• Hmotnosť: 356 g
• Rozmery: 229 × 155 × 14 mm
• Dátum vydania: 01. February 2000

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