Kód: 36210037
Global Marketing and Advertising
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 528
Nakladateľ: SAGE Publications Ltd, 2021
- Viac informácií o knihe
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Anotácia knihy
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
Parametre knihy
Zaradenie knihy Knihy po nemecky Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
91.50 €
- Celý názov: Global Marketing and Advertising
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 528
- EAN: 9781529732504
- ISBN: 1529732506
- ID: 36210037
- Nakladateľ: SAGE Publications Ltd
- Hmotnosť: 924 g
- Rozmery: 187 × 232 × 31 mm
- Dátum vydania: 02. November 2021
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