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Viac informácií o knihe Global Strategy and the Organization

• Parametre knihy
• Anotácia kniha
• Obľúbené z iného súdka

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Anotácia knihy

In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That's why students need a strategic framework that they can apply in a global setting. In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:* Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets* Convert global presence into global competitive advantage* Cultivate a global mindset* Strive to reinvent the rules of the global game Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author's findings.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management

• Celý názov: Global Strategy and the Organization
• Autor: Anil K. Gupta, Vijay Govindarajan
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 224
• EAN: 9780471250296
• ISBN: 0471250295
• ID: 01389392
• Nakladateľ: John Wiley & Sons Inc
• Hmotnosť: 412 g
• Rozmery: 227 × 157 × 16 mm
• Dátum vydania: 14. September 2007

Obľúbené z iného súdka

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