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Viac informácií o knihe Globalization or Regionalization of the American and Asian Car Industry?

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.

Parametre knihy

Zaradenie knihy Knihy po anglicky Society & social sciences Society & culture: general Social issues & processes

• Celý názov: Globalization or Regionalization of the American and Asian Car Industry?
• Autor: M. Freyssenet, K. Shimizu, G. Volpato
• Jazyk: Angličtina
• Väzba: Pevná
• Počet strán: 243
• EAN: 9781403905826
• ISBN: 1403905827
• ID: 04775496
• Nakladateľ: Palgrave USA
• Hmotnosť: 941 g
• Rozmery: 229 × 152 × 19 mm
• Dátum vydania: 15. April 2003

Obľúbené z iného súdka

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